ByteDance reportedly preparing AI agent to rival Meta’s Muse
Bloomberg reported that the TikTok maker is developing an assistant, though its name and operating details remain undisclosed.
ByteDance is preparing an AI assistant to compete with Meta’s Muse, according to Bloomberg. The report said the Chinese company could unveil the agent soon, but did not identify the product or explain how it would function.
The assistant would have a role comparable to Muse, which has attracted more than 10 million users. Meta CEO Mark Zuckerberg has predicted that Muse could bring in more revenue per user than the company’s existing family of apps. Meta also expects the agent to have a significant role in its AI glasses and has previewed a separate Muse charm device.
Whether ByteDance intends to put its assistant into hardware remains unclear. Bloomberg also reported that cofounder Zhang Yiming told employees the company’s AI work would likely need until at least 2029 or 2030 to catch up with frontier AI competitors.
ByteDance’s AI products include the Seedance video generator, whose widely shared clips drew legal scrutiny from US studios. The company did not immediately respond to a request for comment.
