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OpenAI puts ChatGPT search activity at roughly 20% of Google’s volume

The company counts prompts that lead to a web search, but did not identify the source of its Google query figures.

By Mei Ling Tan

Illustration of a search bar beside an AI chatbot interface
Photo: 9to5 / Gawk

ChatGPT handles search queries at a volume roughly 20% that of Google Search, according to OpenAI’s ChatGPT consumer product lead, Adam Fry. He presented the estimate at a press event hosted by OpenAI.

OpenAI did not say where the Google query data behind its estimate came from. Its count for ChatGPT includes questions or prompts that cause the service to search the web.

Advertising was another topic Fry discussed. The Verge reported that he said most ChatGPT users appear not to object to ads and suggested OpenAI could increase its advertising activity.

Fry also said users appreciate the personalization ChatGPT offers and its ability to understand them. His comments accompanied the search-volume comparison as OpenAI discussed how people use the service.

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