Apple’s Ternus says AI should serve products, not be an end in itself
Apple’s chief executive also discussed autonomous AI agents and user security in a WIRED interview published on 30 October.
Apple chief executive John Ternus said the company would use artificial intelligence to improve its products, rather than introduce the technology for its own sake. Speaking to WIRED’s Steven Levy, he said customers should not need to distinguish between features enabled by AI and those delivered through conventional software.
The interview, published on 30 October, took place in Los Angeles during Apple’s touchscreen MacBook Pro launch. Ternus said the company’s aim was to create products customers love and that improve their lives.
Asked about AI agents taking over computer tasks, Ternus acknowledged that greater automation could make life easier, while describing product creation as personal and human. He did not state a position on AI regulation, instead emphasizing cybersecurity, product safety and protection of users’ information.
Ternus, 51, has worked at Apple for 25 years and succeeded Tim Cook on 1 September. He said he consults Cook, who is now executive chairman. Ternus also described himself as a student of Steve Jobs’ teachings, despite having had few interactions with him.
