Amazon reportedly developing database of products sold across the web
The proposed World Product Graph would include items Amazon does not sell, but the company says a brainstorming document may not reflect its plans.
Amazon is reportedly developing a database intended to catalog products available online, including merchandise outside its own store. Reuters reported that an internal Amazon document describes the initiative, called the World Product Graph, and that people familiar with the matter corroborated it.
The project's timing and implementation remain uncertain. An Amazon spokesperson told Reuters that brainstorming material does not necessarily represent the company's current plans, warning that draft or outdated documents can give an incomplete picture.
The proposed database would give shoppers information such as customer reviews about products Amazon does not carry. Reuters reported that the internal document it reviewed said Amazon had already enlisted Coca-Cola, Bayer and other manufacturers to supply product information.
The document listed October 1, 2027, as an aspirational date for a future release, according to Reuters. The news agency said it could not establish whether the World Product Graph would be implemented or when that might happen.
