Apple adds retention messages to subscription cancellation process
Developers can display offers or other messages to subscribers seeking to cancel, with controls over eligibility and how often messages appear.
Apple has introduced a feature that lets app developers present messages to subscribers during cancellation, giving them an opportunity to offer discounts or explain why users might keep paying.
According to Apple, developers can configure these messages through App Store Connect for subscriptions that renew automatically. The messages can contain images, written content or a special offer. Developers can also determine which subscribers are eligible and set the interval between messages.
A separate tool, the Retention Messaging API, allows developers to select messages using details about a user's subscription. Developers must request access to that API.
For App Store users, the change means an attempt to cancel a subscription may include a discount offer or a message encouraging them to remain subscribed.
