Seiko solar watches reach overseas buyers through exporter at higher prices
Japan Heartful Store lists four rectangular nano・universe editions that Seiko limits to selected Japanese stores.
Buyers outside Japan can now order four compact Seiko solar watches through Japan Heartful Store, though the exporter’s prices exceed Seiko’s domestic prices. The listings cover models HFJ001P, HFJ002P, HFJ003P and HFJ004P.
Seiko identifies the watches as nano・universe Special Edition models developed under the fashion retailer’s supervision. Its Japanese website says sales are restricted to selected stores and lists no online purchasing option. The watches are also available through Chrono24, where markups are higher.
Japan Heartful Store lists the steel HFJ001P at ¥52,900, compared with Seiko’s ¥38,500. The gold-tone HFJ002P costs ¥57,500 through the exporter, against ¥41,800 from Seiko. Both exporter prices are around 37 percent higher.
Seiko charges ¥35,200 for either leather model, but the exporter prices them differently: ¥48,400 for the black HFJ004P and ¥43,000 for the pink-gold HFJ003P. US customers pay duties and taxes when checking out.
Each watch measures 27.4 x 18 x 5.9 mm and uses a solar V115 movement with two hands. A full charge provides about a year of operation, with accuracy rated at plus or minus 15 seconds per month. The watches have Hardlex crystals and water resistance intended only for everyday use.
