Reddit tests AI-generated product reviews with shopping links
The feature covers around 10,000 products, with a US rollout planned and expansion to other countries through 2027.
Reddit has begun testing a tool that condenses users’ product discussions into AI-generated reviews, the company said. Called Reddit Reviews, it initially covers around 10,000 products and is set to reach users in the US via Android, iOS and web browsers.
Although many product pages carry prices and links to retailers, Reddit says paid placement is not available. A company spokesperson told TNW that Reddit takes no share of purchases made using the shopping button. Brand and retailer catalogs provide the pricing and purchase links where available.
The reviews organize common praise and criticism into themes and display charts dividing conversations by positive, negative or mixed sentiment. Users can inspect comments, narrow them by topic, return to the underlying discussions and ask additional questions. They can also view frequently compared products. For items without reviews, an answer from Reddit’s AI search appears instead.
The initial categories include electronics, fashion and apparel, health and beauty, plus home and garden. Reddit intends to increase the selection and extend availability outside the US through 2027.
The spokesperson said the system combines generative AI with technology developed internally, without identifying a specific model. Those technologies could change over time. Access currently requires no login, the spokesperson said.
