Hedra launches custom AI model service for robotics and research
Model Factory offers computing, model tuning and ongoing testing for teams working in manufacturing, biology, defense and robotics.

Hedra has introduced Model Factory, a service for adapting AI models to applications in robotics, manufacturing, biology and defense. The San Francisco startup, known for AI video, said the offering handles work that follows initial model training, including tuning, deployment and subsequent improvements.
Customers can supply data and simulators for Hedra to build training environments around. Its researchers will work with AI agents capable of conducting experiments independently, the company said. For customers lacking research teams, Hedra will also organize data collection and testing.
Deployment options include customers’ servers and nearby data centers operated by Hedra partners. The company said operational data would inform later model versions, with updates released only after meeting customer-defined tests. Computing capacity can also be rented without a long-term contract.
Among its examples, Hedra said it accelerated Krea’s Krea 3 image model by about six times in under a week using the same AMD chips. It also reported improving its video model’s adherence to physics: the revised version scored 34.9 on Google DeepMind’s Physics-IQ test, compared with 30.3 for H3 Max.
Hedra separately said a simulated robot fitted with a new gripper went from near zero success to near 100% without retraining. The Andreessen Horowitz-backed company said revenue grew 15 times over the past year, without disclosing figures. Model Factory is available through its website.




