Meta sought higher Stripe credit limits as Muse shopping grew
Mark Zuckerberg said more than 10 million people have set up the AI agent, while Meta plans business-paid transaction fees and subscriptions.
Meta asked Stripe to increase its credit limits after shopping through its Muse AI agent exceeded expectations, Mark Zuckerberg said during the company’s third-quarter earnings call. Since launching on 8 September, Muse has been set up by more than 10 million people across the US and Canada, he said.
Zuckerberg described shopping as Muse’s leading use, with participation exceeding a quarter of its users and purchases averaging over US$200. Roughly a quarter of those who have set up the agent use it daily, he said. Connecting email and calendars for personal productivity ranks next.
Operating costs remain a constraint. Zuckerberg said Muse’s computing demands partly explain its restriction to the US and Canada. He expects its cost efficiency to improve by more than 10x over the next year, allowing profitability once revenue streams reach scale.
Meta’s intended revenue sources include fees charged to businesses for purchases completed with the agent’s help. Zuckerberg said most people would retain free access, while heavy users and those seeking the most advanced models would pay. The Wall Street Journal reported monthly subscriptions priced at US$20 and US$100.
Some businesses are restricting access. Amazon and dozens of websites have blocked Muse, according to The Wall Street Journal. Schwab and JPMorgan also limit outside AI agents.
Privacy is another issue: Meta fixed Muse sharing links that had allowed anyone to discover users’ loan documents and revenue information. Zuckerberg said a forthcoming feature called Muse Confidential VM would prevent even Meta from viewing users’ content.
