Japan plans AI language app featuring anime and manga characters
The proposed service would target young learners overseas, with completion expected by fiscal 2028, subject to budget approval.
The Japan Foundation plans to develop an AI-powered app for learning Japanese at the Foreign Ministry’s request, with completion expected by fiscal 2028. Development depends on budget approval, and the service would mainly target young anime and manga fans outside Japan.
Users would practice conversation with familiar manga and anime characters. The foundation plans to seek permission from copyright holders, rather than use original characters as it has for earlier digital learning tools. The project would mark its first use of AI in language-learning services.
The ministry hopes the app will reach places with limited access to language schools or qualified teachers. It also sees the service as a relatively inexpensive alternative to opening more teaching facilities abroad.
A foundation survey in 2024 found that 61.3% of students attending Japanese-language institutions overseas cited interest in anime, manga, J-pop or J-fashion as a reason for learning the language—the most common motivation. The overseas learner count hit a record 4 million, rising 5.4% from the 2021 survey.
The app forms part of Japan’s effort to strengthen cultural diplomacy, including in emerging and developing economies in Africa and Central and South America. The ministry has sought ¥1.83 billion for fiscal 2027 to help Japanese content expand overseas. Other initiatives include connecting content professionals, encouraging authorized distribution to counter piracy, and supporting translators.
