China lifts iPhone 18 Pro sales as U.S. and Japan decline
Counterpoint Research reported 3.1% global growth for the two Pro models during their opening three weeks, with China recording a 29% increase.
Apple’s iPhone 18 Pro models posted higher worldwide launch sales as growth in China offset weaker results in the U.S. and Japan, according to Counterpoint Research. Across the Pro and Pro Max, sales increased 3.1% over the opening three weeks compared with last year’s equivalent launch window.
China recorded a 29% increase, which Counterpoint linked to improved supply at launch and more expensive rival Android flagship phones. Sales declined 4% in the U.S. and 27% in Japan.
Counterpoint said U.S. buyers saw too little change in design and features, even with additions including a variable aperture camera. Apple increased U.S. starting prices by US$100, to US$1,199 for the Pro and US$1,299 for the Pro Max. Currency movements added to Japan’s price increases, the research firm said.
The Pro Max accounted for 56% of sales, down from 57%, as growth in India and Southeast Asia favored the smaller Pro.
The figures cover a period before the October 23 launch of the iPhone Duo. Counterpoint is tracking whether Apple’s first foldable iPhone attracts additional customers or draws buyers away from the Pro Max.
