Apple CEO presses software chief to accelerate AI development
Bloomberg reports that John Ternus wants Apple to expand its AI ambitions beyond Siri improvements, as new assistant capabilities undergo testing.
Apple chief executive John Ternus has urged software chief Craig Federighi to accelerate the company’s artificial intelligence work and look beyond upgrades to Siri, according to Bloomberg’s Mark Gurman. The report described a private meeting between the executives and Ternus’s frustration with Apple’s pace compared with rivals.
That account contrasts with Ternus’s public praise for the new Siri AI during an earnings call. He described its architecture as allowing further expansion and said agentic capabilities offered promise for users. TNW said it had not independently verified Bloomberg’s reporting.
Federighi oversaw the Siri rebuild released with iOS 27, which uses models based on technology licensed from Google. Gurman reported that Federighi remains skeptical about AI, with concerns spanning privacy, security, society and employment.
The iOS 27.3 beta allows Siri to perform tasks within Apple apps, including organizing Safari tabs, sorting Files folders and editing and sharing photos through multiple steps. Gurman expects those features to reach users as early as December. He wrote that support for third-party apps would probably arrive in the spring through iOS 27.5 or iOS 27.6.
Bloomberg also reported a development-schedule change for iOS 28, iPadOS 28 and macOS 28. Their first milestone allocated six weeks to coding and two to integration, rather than the usual four weeks for each activity.
