Disney names Adobe as AI partner for models based on its characters
The multi-year deal extends the companies’ collaboration to Disney’s film studio and ESPN. Financial details were not disclosed.
Adobe will develop AI models tailored to Disney’s characters, settings and artistic styles under a multi-year partnership announced by the companies at the Adobe MAX conference in Miami Beach. The agreement makes Adobe Disney’s official AI innovation partner.
The partners plan to train the models through Firefly Foundry, an Adobe product for creating private models. Adobe described the planned output as safe for commercial use. Disney will get access to Adobe products ahead of wider availability, including Photoshop, Premiere and Firefly, supported by an assigned engineering team.
The agreement also brings Adobe into StudioLAB, the experimental lab within Disney’s film studio. At ESPN, the collaboration will explore AI uses involving fans and the network’s archive.
Earlier work centered on Walt Disney Imagineering, Disney’s theme-park design division. Adobe demonstrated tools in June for turning sketches into concept artwork and producing images tied to franchises including Frozen and Moana. According to Disney, those models were built using work it owned or licensed.
The partnership also expands Adobe’s marketing presence across Disney media, with promotions at Disney parks and aboard its ships.
