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SpaceX recruits Apollo and Nvidia for Grok business push

The partner network will support Grok deployments and software integrations, with more than 130 other companies signing up early.

By Mei Ling Tan

Server racks in a data center
Photo: TNW (Financial Times)

Apollo Global Management and Nvidia have signed up for a new SpaceX initiative aimed at expanding business adoption of Grok, Bloomberg reported. More than 130 other companies also joined the Super Intelligence Partner Network early.

SpaceX named Snowflake, Databricks, Bain & Company and Booz Allen Hamilton among the participants. The network gives members two roles: helping businesses implement Grok or creating plugins to connect it with software their customers already use.

Membership includes training and support. Employees of participating firms can attend a SpaceX course for engineers embedded in customer organizations. Galatiq, which supplies engineers for those assignments, is also a member.

The initiative follows SpaceX’s statement that its AI operation had brought in more revenue than Starlink. According to Bloomberg, the AI unit recorded a third-quarter profit, driven mainly by rentals of computing power at its Memphis data centers, not Grok sales.

On an earnings call, SpaceX President Gwynne Shotwell put Grok Bot’s October audience at more than 800,000 paying weekly users. The agent debuted in August. Shotwell said companies were increasingly using it for work spanning sales, marketing, IT and engineering.

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