Epic CEO Tim Sweeney criticizes Steam’s AI disclosure requirements
Valve’s rules require developers to identify AI-generated content, but tools used to assist with coding are exempt.
Epic Games CEO Tim Sweeney has renewed his criticism of Steam’s mandatory disclosures for AI-generated content, arguing that the labels leave game developers vulnerable to backlash from opponents of the technology.
Sweeney made the comments on X in response to Matt Workman of generative media company Fal, who questioned the relevance of AI disclosures in 2026. Sweeney argued that requiring the labels amounts to compelling developers to make a political statement that critics can turn against them. He had previously accused Valve of acting irresponsibly over the policy.
Valve introduced the requirements in 2024 and has since revised them. Developers must disclose generative AI use for content such as artwork, music, text, mechanics and marketing material. They no longer have to report tools that help them write code.
At Steam Next Fest, AI labels appeared on nearly 1,700 titles among more than 8,600 demos, representing nearly 20 percent. Successful games including Clair Obscur: Expedition 33 and ARC Raiders have also carried generative AI disclosures.
